Actor Vishal, in his capacity as the President of the Tamil Nadu Producers Council (TFPC), has asked producers not to give away promotional content from their movies to television channels for free.
According to a statement, the TFPC hopes to “bring back honour and value” for their content, through these methods.
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Currently, trailers, video songs, promotional clips, and teasers are typically released on YouTube, following which they are made available to television channels for promotional purposes. The need to bring in promotional value has led to producers giving some content from their films to television channels for free.
However, the current TFPC office bearers seem to think that this has hurt producers more than it has helped them. They are now looking to put in place a revenue model for promotional content offered to television channels.
Not all producers are optimistic about this decision, with many feeling that this would hurt their film’s chances at making it big at the box-office.