The publicity posters, songs and teaser of Aruvi have piqued a lot of interest ever since they were out. Debutant director Arun Prabhu, a former assistant to KS Ravikumar, tells Silverscreen what to expect from his film.
“The film’s female lead is the hero. It is the journey of a girl, Aruvi, against a socio-political background.”
Aditi Balan has essayed the role of Aruvi. She was finalised after auditioning of hundreds of girls. “Aditi had no connection with films until she signed on Aruvi. She is a lawyer and a professional football player.
Six songs from the film, which is bankrolled by SR Prabhu, have been released and the director says the film has a few more songs that are not in the album. Musicians Bindhu Malini and Vedanth Bharadwaj are also making their film debut. “They travel a lot and sing folk songs. I liked their independent music album, ‘Suno Bhai’. That’s how they came on board for this film as we were looking for fresh talent.”
Publicity posters of Aruvi are impressive especially the one that features a goddess with a gun has raised many eyebrows. Arun says, “A poster sets the mood of the film, there is nothing more to it. Also, posters are not only to publicise a film, the audience should be able to relate to the film’s poster even after its release.”