Filmfare announced the dates and venue of its annual awards ceremony on 27 November. The 65th Filmfare Awards will be held in Guwahati, Assam, in 2020. To cement this, an MoU was signed between the Assam Tourism Development Corporation (ATDC) and The Times Group, organisers of the event.
The news was shared with the media in the presence of dignitaries from the Northeastern State including the Chief Minister Sarbananda Sonowal, Minister for Tourism Mr. Chandan Brahma, Chairman of ATDC Mr. Jayanta Malla Baruah, Managing Director Bennet Coleman And Company Limited, Mr. Vineet Jain and several others.
Since its inception in 1954, this is the first time that the Filmfare Awards is being conducted outside Mumbai. The award, better known as “The Black Lady” sees the entire film fraternity gather to celebrate. Artistes from the fraternity, across languages and genres, are honoured for their contributions to cinema.
The CM of Assam, Sonowal expressed his happiness at being allowed the honour of hosting such a show. He mentioned that an event of such a scale will help to showcase Assam to the rest of the country as an attractive tourist destination to audiences in India and the world.
The MoU signing event is the first milestone of this partnership. The minister for tourism, Mr. Chandan Brahma said that an event of such a scane, held in the State’s capital city, will really help to change the perception of Assam. He noted that Tourism would get a mega boost through the global exposure that this would bring.
Speaking to the press at the event Deepak Lamba, CEO, Worldwide Media said, “We are confident that the Black Lady’s journey to Assam in 2020 will chart new terriroty and provide bigger avenues to scale entertainment with innovation and creativity in the country.”
This edition of the awards ceremony is all set to take the awards show to one of the most beautiful parts of the country.