Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has announced a collaboration with actor SRK for a series of short films. As expected, the short films will be shot in Dubai.
“The project will see the actor unravel the secrets of Dubai, offering his fans a chance to see the exquisite city through the megastar’s eyes,” read a statement from Dubai Tourism.
Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing, said “We look forward to exploring Shah Rukh’s strong connection with Dubai, and sharing his unique experience with a global audience. These upcoming collaborations with the Bollywood industry will reinforce the strong role India has played in our city’s evolution and further fortify our bond.”
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“Dubai is a second home to me. Whether I am here on vacation with my family and friends or my many business trips here for shoots, it’s a city that I truly relate to on so many levels – driven, passionate and spirited. I can’t wait to take my fans and fellow travellers from around the world on an unexpected discovery of a city that I love.” said Shahrukh Khan.
Slated to be released across various Dubai Tourism channels in December the short films will kick off a year long campaign of multiple Dubai Tourism’s collaborations with Bollywood.