Soundarya Rajinikanth has joined Eros International Media Limited, a Mumbai-based film production and distribution company, in the capacity of Director, Creative and Strategy. Soundarya will also Head the company’s digital initiatives including Eros Now in South India. Talking about her new role, Soundarya said, “I am very happy to get involved and be a part of the digital and creative processes at Eros. Eros is an established global player with the advantage of a large content library and a vision to make quality content for the future.”
She added, “With a fantastic film slate lined up and such exciting digital opportunities, I am looking forward to bringing on board my experience with technology and creative inputs. With the growing south industry, its rich catalogue of content and a captive audience base, we are confident of driving further growth and making our presence felt strongly.”
The Group CEO of Eros International Media Ltd, Jyoti Deshpande, opined, “Soundarya’s experience in the digital domain makes her an ideal candidate to spearhead Eros’ digital strategIndia.” Soundarya is also the founder of Ocher Studios-a graphic design company and produced the Tamil film ‘Goa’ under its banner. She has designed title cards for many films including Rajinikanth’s Padayappa, Baba and Chandramukhi.
Soundarya’s directorial debut was Rajinikanth’s Kochadaiyaan. She is also working on the script for her next project, which will be produced by Eros International.