Regina Cassandra’s Tamil version of the Kiki challenge has gone viral. Coming close on the heels of the mannequin and the ice-bucket challenge, Kiki challenge was taken up by Cassandra with a tagline ‘South Indian girls dancing to your tunes’.
#inmyfeelingschallenge had to be done!!!@champagnepapi you’ve got us South Indian girls dancin to your tunes.. ??
This is the craziness that goes on between shots… ??
Video and styling: @jaya_stylist
Music supervision:#priyankatumpala pic.twitter.com/dTA1enB9Nt— ReginaCassandra (@ReginaCassandra) July 29, 2018
Other celebrities including Adah Sharma, Varun Sharma and Norah Fatehi had also undertaken this challenge.
A car slowly glides along the street; the co-passenger jumps out and starts dancing along the moving car. The driver makes sure that the dance is recorded on his phone, while keeping an eye out on the road.
This outlandish-sounding prospect would’ve been called crazy until a month ago; which is when Drake’s ‘Keke, Do you love me’ track dropped. Ever since then, people around the world have taken to this idea and have been making videos that go up as their #Kikichallenge videos.
While this is the aspirational goal of the participants…
…Many tend to overlook the risks involved and end up like this.
i almost died #Kekechallenge #KIKIDOYOULOVEME pic.twitter.com/ZkEExvN9ep
— Barbara Kopylova (@baabsxx) July 15, 2018
The subjects in these videos while originally intending to come across ‘hip’ end up as laughing stock when they run into pedestrians, trip over potholes, slam into poles and get hit by other cars.
“Bruh, I’m a do the keke challenge and you gon run me over with your car. We gon get a million views with this. It’s litt ???” pic.twitter.com/AnUwOIBNaE
— Mark!E Young (@YoMarkie) July 29, 2018
A lady even got robbed during the challenge.
Look at this ??? #KekeChallenge pic.twitter.com/sqNNbvnP8B
— ? (@itsonlyakram) July 28, 2018
The reckless nature of the stunt has also prompted authorities to come out with warnings and punishments for its practice in public. The police in Spain, Egypt and Abu Dhabi have already banned the challenge. Back home, our own Mumbai Police known for a Twitter handle that’s hyper-creative came up with this.
Not just a risk for you but your act can put life of others at risk too. Desist from public nuisance or face the music ! #DanceYourWayToSafety #InMySafetyFeelingsChallenge pic.twitter.com/gY2txdcxWZ
— Mumbai Police (@MumbaiPolice) July 26, 2018
The sensation caught on when online comedian Shaggy posted a video of him dancing to the song. While he was sensible enough to not jump out of a moving car or dance along with a door hanging open, that seems to be the preferred mode for most people while taking up the challenge.
Also called the #InMyFeelings challenge, its influence isn’t limited to merely common people. Celebrities like Will Smith and Ciara have also tried their hand at this. Will Smith recently danced atop a bridge in Budapest. His video was noted for its production standards as it involved the use of a drone camera.
