Malayalam News

Director Shreekumar Claims A Paid Gang Is Trying To Bring Odiyan Down

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Director V.A. Shreekumar Menon, whose movie Odiyan has been facing wrath on social media after it released on Friday, said that a paid gang was trying to pull the film down.

Starring Mohanlal in the lead, Odiyan marked the feature film debut of Menon, an ad filmmaker. Through pre production and production, the film enjoyed considerable publicity, enough to bring Mohanlal fans to theatres despite a strike by political parties. However the film itself didn’t measure up to people’s expectations. And was panned.

 

Announced in March 2017, Odiyan’s cast and crew comprised of the best artists and technicians of the industry.

Announcing my next project Odiyan. The movie, guaranteed to be a visual treat is produced by Antony Perumbavoor in the…

Posted by Mohanlal on Saturday, March 25, 2017

Produced by Antony Perumbavoor under the banner of Aashirvad Cinemas, the cast included artists like Manju Warrier, Prakash Raj, Siddique and Nandu while the technicians comprised of production designer Sabu Cyril (Baahubali), cinematographer Shaji Kumar (Pulimurugan, Naran), music director Gopi Sundar (Geetha Govindam), stunt director Peter Hein (Anniyan, Pulimurugan) and national award-winning scriptwriter Harikrishnan (Kutty Srank).

Coupled with this was Mohanlal’s weight loss and cosmetic makeover to look the part. While these succeeded in creating excitement during the announcement stage, the director, prior to the movie’s release, had gone ahead and said that the movie had already amassed Rs.100 crores.

As a result of this hoopla, the people even braved a strike called by the BJP and flocked to theatres to watch the movie.

The viewers who were thoroughly underwhelmed by the movie took to social media to express their outrage.

Menon however speculated a deeper conspiracy. “There is a paid gang that does this. But, Odiyan will prove that such paid targeting will not work and this movie will emerge a success. These are efforts to destroy a dream and an industry. We are trying to open up an industry. Producers are coming up to make big-budget movies in Malayalam, but there is a sadistic tendency to destroy their enthusiasm. It is disappointing to see this group of people. I welcome genuine criticism, but many are targeting us,” said Menon in an India Today report.

Menon, who has been credited with bringing back Manju Warrier in front of the camera through the ads he shot for Kalyan Jewellers, feels that haters of the actress was also a part of this gang. “As she was my client and friend, I have always thought how to position Manju as a brand and to build her brand. A talent like Manju’s happens to an industry once in many decades. We only positioned her as a brand. I knew clearly that there are a group of people who did not want Manju Warrier to ever become successful and they would target me if I helped her. I am also ready to face the ripple effect of that decision or be crucified repeatedly for it.”

 

Image Courtesy: India Today

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