Ajith Kumar’s 57th film as the lead actor has been titled Vivegam. Keeping with Ajith’s Thursday sentiment, the poster and the film’s title were unveiled at 12 am on 2 February.
The first look poster features Ajith with a six-pack. It began to trend as soon as it was released on social media.
அஜித்தா அது, சில ஆச்சரியகுறிகள்.
— நாடோடி மாம்ஸ் (@kkarthic) February 1, 2017
And here’s the English version #Vivegam ! Ajith anna’s phenomenal transformation! So inspiring! #Thala57FirstLook pic.twitter.com/tB3eKhlGxu
— Vivek Anand Oberoi (@vivek_oberoi) February 1, 2017
The poster features a shirtless Ajith staring straight ahead, as helicopters and armed personnel (SWAT?) point guns at him.
As expected, the poster did not find favour with a section of fans who alleged that Ajith’s six-pack was a creation of Photoshop.
and the award for worst title and poster design goes to #SiruthaiSiva & Team for #Vivegam. #WorstDesigning #RIP #Photoshop
— Mervin (@MervinClement) February 1, 2017
Ena da #Ak57firstlook Vida sona!! Fan made designs la veduriga?? ROFL #Vivegam #RIP photoshop @MrBlackTweet @yok382 #vivekham #AK57 pic.twitter.com/wzIR68MMKz
— Arun Jazz ? (@ThisIs_ArunJazz) February 1, 2017
Even as a spokesperson confirmed that the six-pack is a direct result of Ajith’s hard work at the gym, the debate rages on. Already, social media trolls have begun to attack anyone and everyone who voices criticism against the title and/or poster.
It remains to be seen how the famously peace-loving Ajith tries to resolve the crisis this time.
Starring Ajith, Kajal Aggarwal, and Akshara Haasan, the Siva directed film also marks the Tamil debut of Bollywood actor Vivek Oberoi, who is rumoured to have a negative role.
