Actress Vidya Balan says the film industry needs to come together to try and put a stop to piracy, which continues to hamper the entertainment business.
This morning, quoting Minister of Commerce and Industry, Civil Aviation, Suresh Prabhu’s tweet, she wrote:
I am happy to be part of this important initiative for the film industry.https://t.co/2pdIrPrhq8
All of us need to come together and work towards putting a stop to piracy??!— vidya balan (@vidya_balan) April 18, 2018
A campaign has since been launched in collaboration with the Producers Guild of India on anti-piracy. In the video, Vidya takes viewers on a nostalgic trip about the cinema-watching experience in theatres.
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“Think back of a time when you watched a film in a theatre with your entire family. The lights going dim, the flicker of a projector, the entire collective human experience made better by crunchy popcorn and hot samosas as you settled in your seat. When was the last time when you enjoyed such a time basking in this kind of a glorious cinematic experience? Cinema’s conception in itself lies on this very principle of warmth and togetherness.”
She further talks about how indulging in piracy is easy but it eventually robs viewers of the experience that cinema was created for. “Let’s come together and pledge to stop piracy,” she adds.
Watch the video here: