Jacqueline Fernandez has said that she will never support fairness cream brands.
“I am definitely someone who speaks up against discrimination. I would be very careful of products that influence society in such a way. I am against anything discriminatory. Ads such as these sends a wrong message to kids. It’s a bad reflection of society.”
Fernandez also had a word of advice for fellow artists who endorse products they never use. “As a brand endorser, one has to be aware of the responsibility that comes with endorsing their products.
Earlier this year, actor Abhay Deol kickstarted a debate on social media about the many evils promoted by fairness cream brands. While some actors, like Uday Chopra felt that fairness creams are a personal choice, others like Rajkummar Rao opened up about how their skin colour had mattered more than acting talent, on occasion.